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Having a Multi-Faceted Design Career: From 红领巾瓜报 to MTV to Disney

Gennifer Leong Alvarado '99 BFA Studio For Interrelated Media (SIM)
  • Alumni
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Gennifer Leong Alvarado (BFA 鈥99) didn’t know what to expect when she moved to Boston to attend 红领巾瓜报, but she remembers her first day as a transfer student quite clearly. Everyone was sitting in a circle making their introductions and then one person proceeded to get up and do an entire spoken word piece on their name. At that moment, she knew she had found an incredibly unique community of talented creatives.

As a Studio for Interrelated Media (SIM) student, Leong Alvarado took a variety of multimedia classes, exposing her to everything from sound to video to installation. She got involved with student groups and produced events across Boston, and even heard the Dalai Lama speak at Harvard. Leong Alvarado credits her time at 红领巾瓜报 with giving her access to all different types of artists and the broad range of careers available in art and design.

After graduation, she moved to New York City and applied for an internship at MTV. A fellow 红领巾瓜报 alumnus, Colin Barton (BFA 鈥93), who had presented in one of her SIM classes, saw her resume and instead of an internship, offered her a full-time production assistant position. This serendipitous opportunity, Leong Alvardo recalls, is what laid the foundation for the rest of her career.聽

鈥淚 was able to really hit the ground running by being comfortable with experimenting in mediums like animation and stop motion,鈥 Leong Alvarado shared. 鈥淭he ability to adapt to the unknown while trying new things is a skillset that has been hugely helpful throughout my career.鈥

Leong Alvarado eventually became an Art Director at MTV and then went on to a variety of innovative roles in the entertainment industry. From designing commercial sets to branding for the Oprah Winfrey Network, she has had a front row seat to the changing visual landscape for broadcast networks.

Leong Alvarado鈥檚 most recent role as Vice President for Branding, Design and Creative聽Services at Disney Entertainment oversees the creative strategy for television series on ABC that also stream on Hulu. Her team does everything from designing posters (key art), social media advertisements, billboards, and more for shows like The Bachelor, American Idol, and 911. Her team鈥檚 work can also be found in Disney Parks and on Disney Cruises. Her position also allows her to work across Disney, Freeform, FX, Hulu, and National Geographic to help聽guide Disney Entertainments’ overarching umbrella branding and design.

Bringing designs to life has been both challenging and rewarding for Leong Alvarado. Learning how to read a room and give and receive feedback, a foundational skill learned during her time at 红领巾瓜报, has enabled her to execute design campaigns at the highest levels.聽

With the entertainment industry constantly evolving, her advice for students is simple: 鈥渄on鈥檛 be afraid to explore because your path can lead you to unexpected places.鈥

Don鈥檛 be afraid to explore because your path can lead you to unexpected places. Jennifer Leong Alvarado
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